The best recognition when Bill Dedman said -Brand names are very well known to business school professors, but only one professor is a brand name their self. Call her Professor The popular host oprah. There could be no greater understanding when one’s own name turns into a brand in itself and it is accepted globally. Also our fictitious “Gabbar Singh” is your own brand representing a certain quality of person, albeit stereotypical.branding companies london
Some brands come out to be very powerful as Sara Blakely puts it, This is the power of the brand. We’ve never formally advertised. I how to start if you are familiar with this snippet, About half a circle, full a circle, half a group of friends A. Half a group of friends, full a circle, right angle A. We, as kids in the past due 60s used this as a brainteaser to befuddle our friends, the answer where was. This is the power of the brand name when it becomes a part every day life.
Seem at the truth lurking behind the following:
*How many of us use the term “photocopy”? We mainly use “Xerox”.
*Do we say “search the Net”? No. we say “Google it”.
*Seldom do we say “petroleum jelly”. All of us always say “Vaseline” which is a trademark of Unilever.
*”Walkman” is a Sony brand. The general name is “Personal stereo”.
*We say “Ziploc” and not “Zipper storage bag”.
There are numerous such examples, most of which would surprise you such as, Aspirin (acetylsalicylic acid), Swimwear (two-piece swimwear), Cellophane (transparent regenerated cellulose sheets), Dry out ice (solid form of carbon dioxide), Escalator (moving staircase), Kerosene (combustible hydrocarbon liquid) and Thermos (vacuum flask).
What exactly is brand? Since defined in BusinessDictionary. contendo Unique design, sign, image, words, or a blend of these, employed in creating a picture that recognizes a product and completely sets itself apart it from its competition. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complex market place, by standing for certain benefits and value. Legal name for your own brand is hallmark and, because it identifies or represents a good, it is called a brand name. In other words, a brand goes beyond only name or a company logo or icon. It is a promise to your customers of a certain kind of product or service. A brand combines several elements which include logo, words, type typeface, design, colors, personality, price, service, etc. You should also look at the advantages of your product/service and incorporate them into your brand. At the time you think of SONY you immediately get the picture of top quality consumer gadgets and BENZ reminds you of best in school German engineering in cars.
*Your brand is your public identity, what you aren’t trusted for. And for your brand to go through, it must be tested, expanded, managed, and expanded as markets evolve. Brands either learn or disappear. Mack Gansky
Why do you really desire a brand? Every company needs a brand including start up companies. With the short attention span of customers in today’s environment, standard advertising do not register. The moment you watch TV how many commercials do you view or remember? Might be, only the radically unusual ones or those related to well known brands and there too you might not exactly remember the real advertisement.
What goes into the making of your brand? The creation of any brand is a complex and time consuming but extremely crucial activity. Here, let me demonstrate some of the elements and the impact:
*Name: This is not simply a word or a set of words. “Apple” or “Idea” is not simply a word; they supply a feeling, an assurance. When it comes to Apple the assurance features quality and uniqueness. In the matter of Idea it is technology reaching out to the common masses.
*Logo: This is the image representation that identifies the brand. The LIC logo design of a pair of hands holding a light fixture symbolizes to secure/protect the light of life.
*Signature phrase: An important component for any brand. We all believe “The Taste of India” is associated with AMUL (Gujarat Co-operative Milk Marketing Federation Ltd).
*Graphics: The graphic design (shape, color, typeface, etc. ) of the complete brand including the logo design. Air India has mascot in the “Maharaja” in addition to a logo. The Centaur that has now been changed with a red coloured flying swan with the “Konark Chakra” in fruit, located inside. The design and color combo on each aircraft also help the brand.
*Shapes: The distinctive radiator grill of the Rolls Royce vehicle will certainly not be changed across its numerous models.
*Sounds: Tunes and musical notes add to the experience. The chimes of Microsoft Windows, Mozart’s 25th Symphony used for Titan watches.
There are other elements such as scent and taste that can also get into making of your brand. Corporations have even used the services of linguists to help create their brands.