Period flies in the business world, and the search engine marketing industry changes more quickly than most. A thing that used to be a sure-fire marketing strategy can suddenly become pointless — it might even get your site expelled from the search ranks altogether. Or maybe the search motors can suddenly start providing added weight to new elements… without telling any person. Conrad Advertising
This month, let’s bring clarity and debunk a few search ranking common myths. To be sure to don’t get penalized by search engines like google — or maybe plain IGNORED — watch out for these 5 deadly search engine marketing mistakes…
Search engine rankings Killer 1: Key phrase spamming or stuffing
In the event that people are searching for your keywords, and you have associated with them in more places on your website, then Google will rank your page higher, right?
That’s precisely how this search engine marketing strategy used to work five years ago, until too many people overdid it, searchers started seeing unimportant results at the top of the search engine rankings, and Google improved how it ranked internet pages. Today, Google’s algorithm (the formula it uses to figure out where to rank pages on the search results) is much more complex than that, thanks to years of dealing with people seeking to game the machine.
No longer bother with these out of date search engine marketing tips:
Typing keyword phrases over and over again in very small font at the top and bottom level of your page — blocks of tiny textual content either in the duplicate and also the header tags no longer make your relevance
Increasing your keyword density above about 10% — you conclude with a webpage filled with text message that doesn’t seem sensible to anyone reading it
Undetectable text or keywords in white text over a white background — this search engine marketing oldie is so frowned-upon that it can get you delisted from Google altogether
The sole foolproof search engine marketing strategy continues to be to learn what kind of quality, relevant information your customers are looking for, and then give it to them.
Search Rankings Killer 2: Applying irrelevant keywords to catch the attention of more visitors
So, you found some terrific keywords with low competition and great traffic numbers… but not quite on target with your website?
Even though Rome Hilton was the most searched-for term in the country (according to Google’s 2007 stats), that does not mean that an article about her on your website will increase your traffic and sales.
We know it’s tempting to get high-traffic keywords on your page only for the increased traffic, nevertheless, you need to either junk them or start another website. What happens is that folks may come to your page or website in search of a key word phrase and find that your site has little or nothing to do with it. So they leave!
Successful search engine marketing tactics is all about getting qualified traffic. All the traffic in the world won’t help you if it’s off target. Though you may get some more visitors, it will definitely reduce your conversion rate.
Search Rankings Killer 3: Useless content
I won’t be able to tell you how many low-quality articles and blog articles I see every day that are just very finely disguised search engine marketing tactics designed to improve search rankings.
It can take a potential customer 6-8 visits to your website and exposures to your content before they feel comfortable enough to produce a purchase from you. In the event that the only content get posted is merely a few keywords repeated with no real substance, why would anyone bother returning read more?
This search engine marketing tactic can harm your reputation along with your credibility. When those have passed away, it’s almost impossible to find them back.